Apple's big autumn keynote — where the next iPhone is traditionally revealed — is expected in the second week of September 2026, with reports pointing to a Tuesday in early September. Apple has not sent invitations yet, so the date is an estimate until it does. Track it on our live Apple event countdown.
When is the Apple September 2026 event?
Apple has held its iPhone keynote in the first or second week of September almost every year, usually on a Tuesday, with the new phones going on sale about ten days later. For 2026, rumours center on early September. Apple typically confirms the exact date only a week or two ahead by emailing invitations and updating its events page — until then, treat any date as an expectation.
What Apple is expected to announce
- iPhone 18 Pro and Pro Max — the new flagship models are expected to headline the keynote.
- A foldable iPhone — widely reported as Apple's first folding phone, sometimes called the "iPhone Ultra".
- Apple Watch — a new Series and an updated Ultra are expected.
- A split launch — reports suggest the standard iPhone 18 may arrive in spring 2027 rather than September.
Note: these are unconfirmed rumours until Apple's official announcement — nothing here is guaranteed.
Count down to the keynote
Watch the days tick down on our live Apple iPhone Event countdown. Want to track other tech launches too? Count down to GTA VI, or create your own countdown and explore more countdown tools.