About Singles' Day (11.11)
Singles' Day — 11.11, Double Eleven — falls on November 11, the date written as four lonely ones. What began as an anti-Valentine's celebration among Chinese university students in the 1990s, a tongue-in-cheek day for people not in a relationship, is now the largest shopping event on Earth. The countdown above ticks toward the next 11.11, when retailers across Asia and beyond launch their biggest discounts of the year.
Alibaba turned 11.11 into a retail phenomenon in 2009, and the numbers have been staggering ever since — gross merchandise sales across Chinese platforms run to hundreds of billions of dollars, several times the entire US Black Friday-to-Cyber Monday week. The event now stretches across weeks of presales, livestream shopping marathons hosted by celebrities, and lavish televised gala countdowns featuring international stars.
Singles' Day always lands on November 11, so the date never moves — only the run-up of deals grows longer each year, often opening in late October. Whether you are tracking a flash sale, planning a big purchase or just curious how close Double Eleven is, the countdown above shows the exact days, hours and minutes remaining. Add it to your own page so you never miss the moment the year's biggest bargains go live.
Upcoming dates
| 2026 | Wednesday, November 11, 2026next |
| 2027 | Thursday, November 11, 2027 |
| 2028 | Saturday, November 11, 2028 |
| 2029 | Sunday, November 11, 2029 |
| 2030 | Monday, November 11, 2030 |
FAQ
When is Singles' Day?
November 11 every year — 11.11, chosen because the date looks like four single "1"s. The shopping deals often begin building up from late October.
Why is Singles' Day celebrated?
It started in the 1990s as a light-hearted Chinese university celebration for single people — an anti-Valentine's Day — before Alibaba transformed it into a giant shopping festival in 2009.
How big is Singles' Day?
It is the world's largest shopping event — sales across Chinese platforms on 11.11 exceed the entire US Thanksgiving-to-Cyber-Monday week several times over.
Is Singles' Day only in China?
It began in China but has spread worldwide, with platforms like Lazada, Shopee and many Western retailers now running their own 11.11 sales across Southeast Asia, Europe and beyond.