About Singles' Day (11.11)
Singles' Day — 11.11, Double Eleven — falls on November 11, the date written as four lonely ones. What began as an anti-Valentine's celebration among Chinese university students in the 1990s is now the largest shopping event on Earth, and the countdown above ticks toward the next one.
Alibaba turned 11.11 into a retail phenomenon in 2009, and the numbers have been staggering ever since — gross sales across Chinese platforms run to hundreds of billions of dollars, several times the entire US Black Friday-to-Cyber Monday week. The event now stretches across weeks of presales, livestream shopping marathons and gala countdowns.
Upcoming dates
| 2026 | Wednesday, November 11, 2026next |
| 2027 | Thursday, November 11, 2027 |
| 2028 | Saturday, November 11, 2028 |
| 2029 | Sunday, November 11, 2029 |
| 2030 | Monday, November 11, 2030 |
FAQ
When is Singles' Day?
November 11 — 11.11, chosen because the date looks like four single "1"s.
How big is Singles' Day?
The world's largest shopping event — Chinese platforms' 11.11 sales exceed the entire US Thanksgiving-to-Cyber-Monday week several times over.
Is it only in China?
It began in China but platforms like Lazada and Shopee have spread 11.11 sales across Southeast Asia and beyond.