Singles' Day 2026 — 11.11, or Double Eleven — falls on Wednesday, November 11, 2026, the date written as four lonely ones. It is the largest shopping event on the planet. Watch the time remaining on our live Singles' Day countdown.
When is Singles' Day 2026?
Singles' Day always lands on November 11, so the date never moves — only the run-up of deals grows longer each year, often opening in late October with presales and livestream shopping marathons. The number 11.11 was chosen because the four ones resemble single people standing alone.
From anti-Valentine's to the world's biggest sale
The day began in the 1990s as a tongue-in-cheek celebration among Chinese university students — an anti-Valentine's Day for people not in a relationship. In 2009 Alibaba turned 11.11 into a retail festival, and it has since grown into a shopping phenomenon whose sales across Chinese platforms run to hundreds of billions of dollars, several times the entire US Thanksgiving-to-Cyber-Monday week.
How Singles' Day is marked today
- Huge discounts across electronics, fashion, beauty and home goods.
- Livestream shopping hosted by celebrities and influencers.
- Gala countdown shows with international stars on the eve of 11.11.
- Global reach — platforms like Lazada and Shopee, and many Western retailers, now run their own 11.11 sales.
Count down to 11.11
Open the live Singles' Day 2026 countdown, compare it with our Cyber Monday countdown, or create your own countdown in seconds.