About Black Friday
Black Friday falls on the day after US Thanksgiving — the fourth Friday of November — which makes Black Friday 2026 fall on November 27. This live Black Friday countdown shows exactly how long you have to make your wishlist, compare prices and set your alarms before the deals go live.
The name comes from retail accounting: it is traditionally the day stores "go into the black" — into profit — for the year. What began as an American doorbuster tradition has spread worldwide, with retailers from London to São Paulo to Hanoi running week-long Black Friday sales. Online, the event has effectively merged with Cyber Monday into one long discount weekend, and e-commerce sales now top $10 billion in the US on Black Friday alone.
Veteran deal-hunters know the playbook: research prices in advance (some "deals" are not), prioritize big-ticket electronics where discounts are real, and watch for early online deals starting Thanksgiving evening. Bookmark this countdown — it rolls over to next year automatically once the shopping frenzy ends.
Upcoming dates
| 2026 | Friday, November 27, 2026next |
| 2027 | Friday, November 26, 2027 |
| 2028 | Friday, November 24, 2028 |
| 2029 | Friday, November 23, 2029 |
| 2030 | Friday, November 29, 2030 |
FAQ
When is Black Friday 2026?
Black Friday 2026 is Friday, November 27, 2026 — the day after Thanksgiving.
How many days until Black Friday?
The live counter above shows the exact time remaining until Black Friday in your timezone.
Why is it called Black Friday?
Retail folklore says it is the day stores move from the red (loss) into the black (profit) thanks to the holiday shopping surge.
Do Black Friday deals start before Friday?
Yes — most major retailers now launch online deals on Thanksgiving Day or even earlier in November, with doorbusters reserved for Friday morning.